This session explores how empowering citizens to adopt circular lifestyles can accelerate the transition towards more sustainable consumption and a circular economy. As everyday choices around reuse, repair, sharing, waste segregation and recycling play a critical role in reducing resource use and waste generation, behavioural change is essential for achieving circularity at scale. The session will showcase how Mission LiFE and other initiatives are leveraging awareness campaigns, policies, digital tools and community engagement to empower citizens and foster more circular and sustainable lifestyles.